How the media works part 49a

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More from our feed of appeals from journalists.

MEDIA OUTLET: ShortList (personal case study)

MEDIA TYPE: Consumer Press

JOURNALIST: Rachel Lewis (freelancer)

DEADLINE: 10-July-2009 08:00 

QUERY: I’m writing a piece about why it’s harder for smart women to date. I’m looking for an intelligent woman (20s/30s) who can talk about her experience of men being intimidated by her IQ. She might be a high flyer in the City on a six figure salary and/or have a double first from Oxford, for example.

This is a classic of its type.

1. Start with premise: In this case, men don’t like smart women

2. Look for evidence that backs up premise

3. Limit the sorts of people you want to talk about this by age

4. Add one more drop to the ocean of dissatisfaction

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1 Response to “How the media works part 49a”


  1. 1 Stephen Foster July 14, 2009 at 7:43 am

    I’m interested. But only if she’s batty and anorexic too.


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