My business subscribes to a service that allows journalists to float ideas and requests for information onto the PR-osphere, the place where we exist. Below is a typical example of what we get to see. What is interesting (and very common) is that the article starts with a premise for which the journalist then seeks evidence. This is clearly the wrong way round.
PS If they can write this feature without mention of Amy Winehouse, I’ll be impressed.
MEDIA OUTLET: Glamour (editorial request)
MEDIA TYPE: Consumer Press
DEADLINE: 21-April-2009 18:00
QUERY: I am looking for facts and stats to support a claim that, in many cases, rehab is unsuccessful.