99 cents

Gursky Part II. And one for Swiss Tony.

This is his picture 99 Cents, which, at the time if its sale at Sotheby’s in 2007, was the most expensive photograph in the world at £1.7 million. If it helps, the real picture is many hundreds of times bigger than this, so was created to have a real visual impact like much of his work. My gut reaction to it is the sense that we have too much choice, we are overwhelmed by commerce. The only real information we can garner immediately from the image is price.

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